BusinessWeek ran a cover story this past week on whether Lego is for girls. A note of explanation, before anyone leaps to certain conclusions. The classic Lego blocks are, most emphatically, for either gender. However, in recent years, Lego has figured out that there is far more money to be made selling kits based on different themes. So which themes? While Harry Potter has been pretty gender neutral, most of the other themes are pretty over-the-top boy: battles, Ninjas, etc. I wish the laws of economics didn't point toward kits (talk about stifling creativity, to dictate how a toy should be played with, and assigning a story line already...) but it does.
So why not some kits aimed at girls? Sounds simple enough as a way to build market share. But what should those kits look like?
To the credit of Lego, it sounds like they are not simply making the blocks pink. The soon-to-launch Lego Friends line is based on studies of how girls play -- packaging kits so you can start playing before you've totally assembled the kit, since girls seem to be more into enjoying the process than boys (who tend to race against the clock to complete a kit). It seems to be like a reasonable compromise to make Legos more appealing to girls so they can get the spatial reasoning benefits of playing with these little blocks... but I'm curious what Gifted Exchange readers think.